Consulting Services and Solutions

Sales

Market Intelligence

This is usually thought of as ‘market research’ and as an expensive activity which usually cannot be included in the current budget. This is not the case and far from the reality. Market intelligence can be gathered inexpensively and effectively simply by using available resources, consistently.

The customer service team, the sales team, even your office and production staff can supply you with a great deal of market intelligence. Advertising, competitive media activity and promotions will give you useful information, which will assist in your decision making activities. Mostly, it is only necessary to find the ‘gaps’ in the information flow and then to identify sources to fill those ‘gaps’. We have experience in creating information flows, effectively harnessing the information, and managing the data.