Training Workshops

Brands and Branding

Doesn’t every business want to be the customer’s first choice?


INTRODUCTION

Building and managing a brand can play a significant part in making that happen. Customers trust strong brands because they know what they’re buying before they buy it. But brands aren’t just for big companies – they can make SME businesses stand out from the crowd, particularly in competitive markets. If you want to create, build and manage a brand, you’ll need to focus on what your customers want and how you can guarantee to deliver it.

OBJECTIVES

At the end of this workshop, participants will have a better understanding of...

PRE-WORK

KEY TOPICS

1. Presentations by participants on themselves, their companies, products and brands

2. What is Marketing?
  • The development of a marketing strategy
  • What part does marketing play in the development of a Strong Brand?
  • What changes have to be made to develop and sell a brand?

3. Why is Brand?
  • The development of Brands and Branding
  • What is a Strong Brand?
  • The Value of a Strong Brand

4. What is your position?
  • Creating and living up to your brand positioning
  • Understanding the holistic brand
  • Where are you now and where do you want to be?

5. When to organize for success
  • Setting objectives
  • Discovering your current brand
  • Defining your desired brand
  • Delivering the branded experience
  • Keeping on track – on time

6. Who is the Brand?
  • Points of contact
  • Internal and external communication
  • Employees to customers
  • The brand team

7. Where – Brand Awareness
  • Developing a brand name
  • Developing brands using advertising
  • Developing brands with little advertising
  • Case Studies

8. How branding works
  • Trials
  • Promotions
  • Customer managed relationships

9. Why, what, when, who, where, how for your brand
  • An opportunity to review your branding ideas