Training Workshops

• Marketing and Sales
  • Brands and Branding
  • Global Marketing
  • International Selling Skills
  • Marketing Strategy for SMEs
  • Media Communications Skills
  • Online Marketing
• Executive and Management Development
  • Business Writing
  • Change Management
  • Delegating Skills
  • Interviewing Skills
  • Leadership
  • Negotiation
  • Performance Management
  • Presentation Skills
  • Problem Solving
  • Strategic Planning
• Personal Development
  • Interpersonal Communications
  • Project Management
  • Self Motivation
  • Stress Management
  • Success In Adversity
  • Time Management

Marketing Strategy for SMEs

Growing your business through expanding your customer base by identifying niches and tapping into new markets

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INTRODUCTION

This workshop is specially designed for small and medium enterprises, with an aim to assist the companies to review their existing marketing strategy and establish new objectives and directions, in order to discover and tap into more businesses.

OBJECTIVES

At the end of this workshop, participants will have a better understanding of...

• How to formulate an effective marketing strategy for the company
• How to assess and tap into new markets and sales channels
• How to speed up the company growth through product development review
• How to analyze and determine the pros and cons of a marketing strategy, and make necessary adjustments
• How to establish a solid foundation of resources for the needs of future expansion

PRE-WORK

• A 1-2 minutes self introduction – to include your name, company, job title, responsibilities and any particular issues/products that you wish to focus on
• A 3-5 minutes presentation on your company’s product(s) with a definition of use, your market(s), sales channels, target customers and sales activities

KEY TOPICS

1. Strategy Consolidating customer intelligence Understanding and Analyzing your company Importance of communications Boosting your bottom line 2. Promotion Utilizing market intelligence Reviewing your products and objectives Analyzing the competitive environment Reviewing the role of promotion in your company development 3. Channels Understanding and analyzing different sales channels, and their competitive edges 4. Case Study Real-life cases specially customized to suit the background of the participants

5. Administrative Support Establishing effective communication mechanism to ensure seamless information exchange between production line and the market 6. Building Sales Channels Planning and developing new sales channels to reach target customers 7. Sales Target and Budget Comprehensive analysis of all available information to develop the most attractive market(s) in the most effective way 8. Market Expansion / Advertising / Product Support Essential and useful tactics to expand existing markets and tap into new ones 9. Marketing Strategy The facilitator will guide the participants to develop their own marketing strategy based on the learning in the previous sessions

Marketing and Management Solutions

1001 Easey Commercial Building, 253-261 Hennessy Road, Hong Kong

Contact: Malcolm A V Brocklebank - Director | Email: mavbrock@mandms.com.hk | Phone: +852 2511 2021