Training Workshops

• Marketing and Sales
  • Brands and Branding
  • Global Marketing
  • International Selling Skills
  • Marketing Strategy for SMEs
  • Media Communications Skills
  • Online Marketing
• Executive and Management Development
  • Business Writing
  • Change Management
  • Delegating Skills
  • Interviewing Skills
  • Leadership
  • Negotiation
  • Performance Management
  • Presentation Skills
  • Problem Solving
  • Strategic Planning
• Personal Development
  • Interpersonal Communications
  • Project Management
  • Self Motivation
  • Stress Management
  • Success In Adversity
  • Time Management

Online Marketing

Improving your online business opportunities by simple and cost effective ways

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INTRODUCTION

This “Online Marketing” workshop is designed to assist you to review your current approach to online marketing, and explain how, by adopting straight-forward and effective online marketing strategy and techniques, you can support your marketing, branding and sales activities, and increase the returns to your bottom line.

OBJECTIVES

At the end of this workshop, participants will have a better understanding of...

• Develop an effective marketing and sales strategy by leveraging online solutions
• Establish and effective web presence to support your marketing channels and sales
• Create an effective email marketing and sales campaign by integrating and implementing the latest email marketing practices
• Understand the alternative and emerging online marketing channels and tools
• Learn the secrets of online marketing professionals

PRE-WORK

• A 1-2 minutes self introduction – to include your name, company, job title, responsibilities and any particular issues/products that you wish to focus on
• A brief outline of your company’s business model – to include a sample (or brochure) of your major product(s) a definition of use, market place, distribution network, customers and any selling activities

KEY TOPICS

1. What can the online market place offer to you? Introduction of the various online marketing tools How can you incorporate those into your marketing strategy 2. Your Website and Sales Channels Assess and review the look & feel and functionality of your website Basic Search Engine Optimization (SEO) techniques to gain high traffic flows for your website Simple but effective online solutions to better serve your customers Case Study 3. Email Marketing 10 effective tips on email marketing Understanding the latest email marketing technology and practices Getting the right customer list and reaching them Creating an effective email marketing campaign Case Study

4. Social Media Marketing Introduction of the popular social media networks (Facebook, MySpace, Tweeter, etc.) How to locate and reach your target customers on social media sites Case Study 5. Online Advertising Opportunities in online advertising Online advertising cost and revenue model 5 useful tips on spending your advertising budget online wisely Case Study 6. Facilitated Session – Formulating an Online Marketing Plan The participants from similar industries will be put into a group. Through peer discussion and the facilitation of the speaker, the participants will formulate a “Skeleton Online Marketing Plan” for their company based on the learning from the previous sessions.

Marketing and Management Solutions

1001 Easey Commercial Building, 253-261 Hennessy Road, Hong Kong

Contact: Malcolm A V Brocklebank - Director | Email: mavbrock@mandms.com.hk | Phone: +852 2511 2021